Whether it was an intimate wellness retreat or courtside energy at Madison Square Garden, we curated editor experiences that left lasting impressions—on both the guests and our clients.

Our first fully end-to-end production took place at Remedy Place, a luxury wellness club where we hosted 40 editors in small, thoughtful sessions. Each guest enjoyed tailored spa treatments, nourishing food and drinks, insightful talks from leading doctors, and immersive brand moments—from curated photo ops and product walls to take-home gifts designed for everyday ease. Every detail was personalized, down to custom robes, totes, and handwritten notes placed in their lockers—turning the event into a moment of calm in their fast-paced lives.

Following its success, we quickly turned around a second activation at Madison Square Garden during one of the year’s biggest games. While more agile in scale, it delivered just as much impact—featuring playful, game-day themed backdrops, customized ice cubes, and on-theme editor gifts that kept the brand front and center.

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Role - I led the creative and event project management for the events, overseeing concept development, production, and on-site execution—including real-time problem-solving to keep the experience seamless and on-brand.