For the launch of Hello Products’ latest line, we took the everyday and made it magical—transforming a standard conference room into a bold, aura-inspired wonderland full of color, charm, and unexpected delight. From custom cotton candy to cloud-shaped invite boxes (hand-delivered with Hello goodies inside), every touchpoint was designed to reflect the brand’s playful, feel-good spirit.

The response was overwhelming—so much so that the crowd far exceeded expectations. As the space filled beyond capacity, we quickly pivoted, with a team of four heading out in different directions to source on-theme giveaway items on the fly. These last-minute creative solutions helped keep the energy high and the experience seamless, leaving both the client and attendees beaming.

From concept to chaos to celebration, this one truly captured the magic of turning brand moments into unforgettable memories.

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Role - I led the creative and event project management for the launch, overseeing concept development, production, and on-site execution—including real-time problem-solving to keep the experience seamless and on-brand.

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