Duracell is undeniably one of the most innovative brands out there—constantly approaching marketing with a fresh, unexpected perspective. Their involvement in the 2025 Miami Grand Prix, or as they cleverly dubbed it, the Fan Prix, was no exception. In collaboration with Home Depot, they launched a fan-focused contest that included custom-designed trophies, podiums, and branded print collateral.

Despite tight timelines, we pushed through multiple design iterations and production tests to bring their vision to life—delivering everything on time for this high-impact event.

Role - As the creative project manager, I guided the team through concept development to execution—advising on what was physically achievable, aligning the creative with the budget, and managing production from start to finish.