Victoria Beckham has always been ahead of the curve, and when viral CGI marketing began reshaping the creative landscape, she embraced it in a way few others could. Her global CGI takeover campaign showcased her signature bags in some of the most recognizable locations around the world—blending fashion with fantasy to create striking, shareable moments.

This wave of digital storytelling blurred the line between imagination and reality, with brands using CGI to craft visually captivating campaigns. I had the chance to work with the brilliant Shane Fu, a leading voice in the CGI space, on the Rome and Paris editions

Role - Rotoscoping and 3D reconstruction of the environments to help seamlessly place the bags within each iconic scene.